In March, 2016, we embarked on a study to test whether targeted, point-of-sale advertising of Apple Pay acceptance could increase usage of mobile payments by consumers. We rolled out digital advertising through our ePort Interactive platform and digital touch-screen cashless device focusing on promoting Apple Pay on 35 select machines that had currently displayed traditional, printed Apple Pay decals and ePort G series devices. We swapped the POS hardware with digital touch-screen hardware connected to our Interactive platform, preloaded with five different marketing messages promoting Apple Pay usage.
We are excited to announce the initial findings:
- 26 percent increase in overall transactions
- 22 percent increase in total revenue
- 12% increase in total contactless average ticket; and
- 89% increase in revenue through contactless purchases
Based on the results, we believe that smartphone users shown digital advertising at point-of-sale through the ePort Interactive platform are more apt to pull out their iPhone to make a purchase, and even spend more during the transaction. Whether an ad at point-of-sale serves as a simple reminder that a consumer can use Apple Pay to make a purchase, or educates and informs them of how easy, secure and private the mobile payments service is, consumers are responding positively as they buy more and spend more, more often.
Take a look at the full press release.