Business Management

Three Reasons You Should Install Card Readers on Your Gaming Machines 

March 11, 2024 | By Cantaloupe, Inc.

Three Reasons You Should Install Card Readers on Your Gaming Machines 

Arcades never really left, but they are certainly making a comeback. In fact, today’s adults are fueling the nostalgia-filled resurgence in amusement machines. But those machines are looking different in an increasingly digital and cashless society. 

For amusement and gaming machine operators who want to maximize their sales and provide a seamless experience for their customers, one effective way to achieve this is by installing card readers on these machines. Here are three compelling reasons you should consider it. 

1. Cashless is the new norm. 

Cashless payments continue to grow. According to a survey by Pew Research Center, the percentage of Americans who make none of their purchases using cash has been steadily increasing. In fact, 54% of adults under 50 do not carry cash. By offering cashless card readers as an option, you cater to the preferences of a large segment of the population, including younger consumers who are more likely to engage with amusement and gaming machines.  

By installing card readers on your amusement and gaming machines, you position your business to attract customers who prefer the convenience and security of cashless payments. Our research also shows that cashless payments accounted for over 63% of revenue at amusement and gaming machines last year. 

2. Increase your sales with an enhanced gaming experience. 

Research shows that customers who opt for cashless payments tend to spend more time and money at amusement machines. The average cashless ticket size is $5.32, compared to only $1.09 for cash purchases — 5x more! This can be attributed to the convenience of playing multiple rounds with a credit or debit card, which is less disruptive to the gaming experience.  

Moreover, card readers provide a seamless and efficient transaction process. Customers no longer need to worry about fumbling through wallets or dealing with loose change. With a simple swipe or tap of their card, they can quickly and easily make a payment — which allows them to focus on enjoying their gaming experience. This convenience factor not only encourages customers to spend more but also enhances their overall satisfaction, leading to repeat visits and positive word-of-mouth recommendations. 

3. Get more business insights and lower your costs. 

Installing card readers on your amusement and gaming machines also provides valuable business insights. With card payment data, you can monitor real-time sales performance and device status through an easy-to-use online portal. This allows you to make informed decisions and optimize your operations. By analyzing transaction data, you can identify popular games, peak hours, and customer preferences — enabling you to tailor your offerings and marketing strategies accordingly. 

Installing card readers on your amusement and gaming machines is a smart business move in today’s cashless society. By offering card and mobile payment options, you cater to the preferences of consumers who are increasingly relying on digital payments. This not only increases sales but also enhances the overall gaming experience.  

As the trend towards cashless payments continues to grow, it’s essential for amusement and gaming machine operators to adapt and embrace this change. By installing card readers, you can stay ahead of the curve and ensure the success of your business in the long run. So, don’t miss out on the benefits of card readers – make the smart choice and upgrade your amusement and gaming machines today. 

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Cantaloupe, Inc.

Cantaloupe, Inc. is a digital payments and software services company that provides end-to-end technology solutions for the self-service economy.

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