Want to win big with your gaming machines and make more money?
Consumers spent over $85 million at amusement machines in 2022. In 2023, that amount will only continue to grow. What’s driving that growth?
Cashless payments.
Consumer spending trends
Cashless payments are still a relatively new concept in the amusement and gaming industry. Last year, cashless payments made up only 33% of all transactions at amusement machines. However, cashless payments made up almost 74% of the average total sales volume.
What does this mean?
It means that while more consumers are using bills and coins at gaming machines, those that use a card or mobile wallet are actually spending more money. In face, the average ticket price for cashless payments at these types of machines in 2022 was $5.32, compared to $0.93 for cash purchases.
Why such a big difference?
Imagine, you’re playing on a claw machine and super close to getting a prize in the bin. It falls right before the bin. You reach for your wallet, and realization hits: you’re out of one-dollar bills. You can’t finish the game and you didn’t get the prize you wanted.
You’ve just encountered gaming disruption.
In the amusement industry, cashless payments are rapidly becoming a go-to option for consumers who will pay to avoid that disruption. With their card or mobile wallet, consumers can pay for multiple rounds with a single swipe or tap, allowing them to play as much as they want. This provides a disruption-free gaming experience for your customers and more revenue for your business.
Operators who’ve made the switch can tell you as much.
When Sneaker Syndicate added cashless payments to their amusement machines, they noticed a large increase in revenue that didn’t cannibalize their cash revenue. According to Stewart Bryant, owner of Sneaker Syndicate, “Cantaloupe has opened the door to the future of amusement and vending industries, and it’s making that future happen today.”
The big takeaway: You’ll make more money with a cashless reader on your machine.